Showing posts with label de Certeau. Show all posts
Showing posts with label de Certeau. Show all posts

Thursday, July 12, 2012

Michel de Certeau part 2: Summary Points


Ok this is the only short summary I could find that I understood to an extent:
For more in depth but easy-to-understand explanation (not referenced in this post):

The Practice of Everyday Life – Michel De Certeau – Summary Points

General Introduction
- an investigation into how ‘users’ operate
- traditionally considered to be passive and guided by established rules
- last 300 years has focused on the idea that the individual is an elementary unit of society
- groups are form out of individuals and are always reducible to individuals
- purpose of the study is to make systems of operational combination explicit
- expose the actual everyday actions of consumers
- “Everyday life invents itself by poaching in countless ways on the property of others.”
Consumer Production
- studies of popular culture and marginal groups
- did not locate cultural differences in groups associated with ‘counter-culture’
Usage, or Consumption
- many studies have looked at the representations of a society on one hand and how it behaves on the other
- analysis of tv broadcast images (representation) and time spent watching tv (behaviour) should be complemented by studies of what the cultural consumer ‘makes’ or ‘does’ with these images during this time
- production vs consumption – the latter is devious, silent and invisible
- example of Spanish colonizers forcing their culture upon indigenous Indians; they did not reject or alter them but rather subverted them by using them for ends and references that the Spanish could not relate to or understand
- comparison with consumer culture; the ‘common people’, like the Indians, have a foreign culture imposed upon them by the Elites, but often subvert this culture by using it in ways the producers did not intend
- the presence and circulation of representations tells us nothing about what they mean to people
- we must analyse the manipulation of cultural objects by ‘users’ other than its makers
- difference or similarity between the production of the image and the secondary production hidden in its use
- performance vs competence; the act of speaking is not the same as having a knowledge of the language
- language is “an appropriation, or reappropriation, of language by its speakers”
- users make countless transformations of and within the dominant cultural economy to adapt it to their own interests and their own rules
The Procedures of Everyday Creativity
- Discipline and Punish, Michel Foucault – instead of analyzing the ‘apparatus exercising power’, he focuses on ‘the mechanisms that have sapped the strength of these institutions’
- ‘grid of discipline’ becoming more widespread; how does society resist this? how do people manipulate the mechanisms of discipline or conform to it so they can evade it?
- micro-politics as everyday tactics of evasion from the imposed dominant cultural order
- consumers who are pushed to the limit and who resist social norms form a sort of network of ‘anti-discipline’
The Formal Structure of Practice
- assumption that everyday operations conform to certain rules
- what is an art or ‘way of making’?
- popular culture = arts of making
- an art of combination that is intertwined with an art of using
- two types of investigation, 1) descriptive analysis of readers’ practices, urban spaces, everyday rituals, resues of collective memory. 2) tracing the origins of the forms of these operations, e.g. the recomposition of a space by familial practices and the ‘art of cooking’
- sociologists, anthropologists and historians have examined mixtures of rituals and makeshifts (bricolages), manipulations of spaces, operators of networks (e.g. Goffman, Bourdieu, Mauss, DÈtienne, Boissevain, Laumann)
- linguistics: analysis of everyday interactions in relation to structures of expectation, negotiation, and improvisation of ordinary language. (e.g. Garfinkel, Labov, Sachs, Schegloff)
- formal logics, analytical philosophy: action, time and modalisation
- Noam Chomsky’s study of the oral uses of language
The Marginality of a Majority
- an exploration of the types of operations that characterize ‘consumption’
- to find the origin of the creativity via appropriation that this hypothesis says is inherent in the act of ‘consuming’ culture
- mass marginality: marginal groups have now become the silent majority
- the practice of re-use or adaptation of products is related to social situations and power relationships
- “The tactics of consumption, the ingenious ways in which the weak make use of the strong, lends a political dimension to everyday practices”
The Tactics of Practice
- consumer vs producer dichotomy; the collected material, a limited number of practices (e.g. reading, talking, cooking), the extension of the analysis of these everyday operations to seemingly unrelated scientific fields
Trajectories, Tactics, and Rhetorics
- consumers as ‘unrecognised producers’ and ‘poets of their own acts’
- comparison between consumers and autistic children in terms of what they produce
- limits of statistical analysis; captures material of consumer practices but not their form
- statistical analysis of this kind finds only the homogenous, missing out on the reality of the ‘artisan-like inventiveness’ of common consumers
- differentiation between ‘strategies’ and ‘tactics’
- strategy: the overarching plans of large institutions or power structures
- tactics: belongs to the ‘other’; depends on time; always on the watch for opportunities that must be seized on the spur of the moment; kairos
- many everyday activities are tactical in nature, e.g. talking, reading, moving about, shopping, cooking, as do ‘ways of operating’
- tactics: intelligence is inseparable from them; strategies: based on objective calculations from a collective power or institution; tactics do not seek to take over or win and does not engage in sabotage
- rhetoric: ‘ways of speaking’; manipulations are related to the ways of persuading the will of the audience
- connection between the Sophists and tactics
- Sophist position: make the weaker position seem the stronger
- claimed to have the power of turning the tables on the powerful by making use of the opportunities in any given situation
Reading, Talking, Dwelling, Cooking, etc.
- focus on reading as an example of an everyday practice that produces without capitalizing
- production vs consumption; writing vs reading; consumer as a voyeur in a ‘show-biz society’
- reading as an act of production that is not recorded; akin to a once-off silent performance
- the reader interprets the writer’s words subjectively, making them their own; thus, ‘the viewer reads the landscape of his childhood in the evening news’
- the text is like a rented apartment where the occupier makes changes in the same way that a speaker changes a text by using their native tongue, accent or turns of phrase.
- reading is an art that is anything but passive, resembling the art whose theory was developed by medieval poets
- the art of conversation creates a collective communication that belongs to no one and everyone
- the possibility of establishing a reliability within the situations imposed on an individual
- making it possible to live in these situations by reintroducing into them an art of manipulating and enjoying
Extensions: Prospects and Politics
- analysis of tactics extended to two areas, 1) prospects / futurology, 2) the individual subject in political life
- futurology: falls short of adequately analysing ‘space’, focus on ‘simulation’
- relationship between rationality and imagination; the tactics of practical investigation vs the strategies offered to the public as the product of these practical operations
- the ‘split-structure’ of so many organisations requires a rethink of all the ‘tactics’ neglected by traditional scientific enquiry
- Freud’s civilization and its discontents; the microscopic connections between manipulation and enjoyment
- “the fleeting and massive reality of a social activity at play with the order that contains it”
- Quote from John Everyman: “When one does not have what one wants, one must want what one has”: “I have had, you see, to resort more and more to very small, almost invisible pleasures, little extras…. You’ve no idea how great one becomes with these little details, it’s incredible how one grows.”


Michel de Certeau part 1: the Wiki-Nutshell

Referenced by many many fan scholars. Michel de Certeau


The Practice of Everyday Life is a book by Michel de Certeau which examines the ways in which people individualise mass culture, altering things, from utilitarian objects to street plans to rituals, laws and language, in order to make them their own. It was originally published in French as L'invention du quotidien. Vol. 1, Arts de faire' (1980). The 1984 English translation is by Steven Rendall. The book is one of the key texts in the study of everyday life.
The Practice of Everyday Life re-examines related fragments and theories from Kant and Wittgenstein to BourdieuFoucault and Détienne, in the light of a proposed theoretical model. Some consider it as being enormously influential in pushing cultural studies away from producer/product to the consumer.

To date, Certeau's most well-known and influential work in the United States has been The Practice of Everyday Life. In it, he combined his disparate scholarly interests to develop a theory of the productive and consumptive activity inherent in everyday life. According to Certeau, everyday life is distinctive from other practices of daily existence because it is repetitive and unconscious. In this context, Certeau’s study of everyday life is neither the study of “popular culture”, nor is it necessarily the study of everyday resistances to regimes of power. Instead, Certeau attempts to outline the way individuals unconsciously navigate everything from city streets to literary texts.
Perhaps the most influential aspect of The Practice of Everyday Life has emerged from scholarly interest in Certeau’s distinction between the concepts of strategy and tactics. Certeau links "strategies" with institutions and structures of power who are the "producers", while individuals are "consumers" acting in environments defined by strategies by using "tactics". In the influential chapter "Walking in the City", Certeau asserts that "the city" is generated by the strategies of governments, corporations, and other institutional bodies who produce things like maps that describe the city as a unified whole. Certeau uses the vantage from the World Trade Center in New York to illustrate the idea of a synoptic, unified view. By contrast, the walker at street level moves in ways that are tactical and never fully determined by the plans of organizing bodies, taking shortcuts in spite of the strategic grid of the streets. This concretely illustrates Certeau's argument that everyday life works by a process of poaching on the territory of others, using the rules and products that already exist in culture in a way that is influenced, but never wholly determined, by those rules and products.

***Yeah I know Wikipedia isn't a reliable source, apart from the fact that it can be, I'm just trying to get the general gist and understanding of his theories so that I can see why and how fan scholars have related it to fans and fandom community. ***





Fandom: Identities & Communities in a Mediated World

edited by Johnathan Gray, Cornel Sandvoss and C.Lee Harrington
afterword by Henry Jenkins
New York University Press, 2007

"Most people are fans of something. If not, they are bound to now someone who is...fandom matters because it matters to those who are fans. However beyond this, the contributions fan studies have made varied in the course of what we, in retrospect, can summarise as three generations of fan scholarship over the past two decades."

First wave: power, inequality, discrimination

  • de Certeau's theory (1984)
  • John Fiske - fans are "associated with the cultural tastes of subordinated formations of the people, particularly those disempowered by any combination of gender, age, class and race"
  • Bi-polar struggle between hegemonic culture industries and fans
  • FANS IN MAINSTREAM
  • Era of broadcasting changed to narrowcasting (niche marketing, target marketing; dissemination of information to narrow audience, no general public. Includes television and radio. Aiming media messages at specific segments of the public defined by the values, preferences o demographic attitudes)
  • Deregulation of media markets and reflected rise of new technologies, the fan as a specialised yet dedicated consumer has become centrepiece of media industries' marketing strategies. Rather than ridicule, fan audiences are now wooed and championed by cultural industries. 
  • Mainstream appreciation of being a fan
  • Changing representation of fans in mass media
  • Became more than mere act of being a fan of something, it was a collaborative strategy, a communal effort to form interpretive communities
  • Fan studies: negative protrayal/imagery/stereotype of fans by authorities, media and other non-fans. Low on social/cultural hierarchy
  • Tactics of fan audiences in their evasion of dominant ideologies
  • Camille Bacon-Smith, Henry Jenkins, Roberta Pearson, Constance Penly, John Tulloch
Second wave:
  • Leitmotif in the sociology of consumption by PIERRE BOURDEIU
  • Replication of social, cultural hierarchies within fan - and subcultures, as the choice of fan objects and fan practices of fan consumption are structured through out habitus as a reflection and further manifestation of our social, cultural and economic capital
  • Interpretive communities of fandom (as well as individual acts of fan consumption) embedded in the existing economical, social and cultural status quo. 
  • Gender, the taste hierarchies among fans themselves are described as the continuation of wider social inequalities. 
  • Conceptual shift of fan studies to fans seen as not a counterforce to existing social hierarchies and structures but, in sharp contrast, as agents of maintaining social and cultural systems of classification and this existing hierarchies
  • Bourdieuvian perspective to unmask false notion of popular culture as a realm of emancipation

  • 1&2 wave = focus of particular audience groups: fan communities, subcultures, interaction between members of such group either as interpretive and support networks, on in terms of cultural hierarchization and discrimination through distinction. Focus primarily on only one, possible the smallest subset of fan groups on wide spectrum spanning regular, emotionally uninvolved audience member to petty producers. 
3rd wave:
  • Increasingly diverse in conceptual, theoretical and methodological terms. 
  • Fans = common mode of consumption
  • Cyberfandom (online) is the shift/migration to the internet for fans and fandom. Specialised sites for specific fandoms, congregational sites for multiple fandoms in one (Television Without Pity; TWoP), accessible via Blackberries, iPods/iPhones, PUPs, laptops and cell phones
  • Off the web: celebrity, television and film gossip magazines, entertainment programs on television for people who want latest news and updates (cable, radio, satellite channels)
  • Chnging communication technologies and media texts contribute to and reflect increasing entrenchment of fan consumption in structure of our everyday life
  • MICRO = fan, intrapersonal, pleasures & motivations, relationship between fans and fan objects
  • MACRO = readings, tastes and practices are tied to wider social structures yet extends the conceptual focus beyond questioning of the hegemony and class to the dearching social, cultural and economic transformations of our time. (dialect between global and local; rise of spectacle and performance in fan consumption)
  • Fan patterns, behaviour, types of consumption and interaction are becoming more integrated/integral in every day life in modern societies (global phenomenon)
  • Sybiosis: cultural practice and perspective of being a fan + industrial modernity at large
  • Fan studies = key mechanisms through which we interact with the mediated world at the heart of our social, political and cultural realities and identities.